SEO & Ecommerce Consulting
Co-owner of the SEO agency Reddico, owner of multiple web publishing properties and the unfinished project, voicesearch.com.
My career in SEO and ecommerce spans over 15 years, having previously held leadership roles as the Head of Global Search for one of UK’s largest SEO agencies and of VP SEO, for the largest independent digital agency in Europe.
I’ve managed digital marketing efforts for FTSE and NASDAQ-listed clients, including Eventbrite, BlackRock, Aviva, John Lewis, Groupon, O2, Marks & Spencer and Bwin.Party. I thrive on delivering results for some of the most competitive keywords, in Google’s toughest niches, this includes gambling, fashion, telecoms, insurance, retail and publishing.
I put all this hands-on experience to work for you.
Learn what some of my clients are saying about my work >>
I have been working with Carl on and off for about 4 years now and I would highly recommend him if you're in need of both impactful and actionable SEO advice.
As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags."
Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.
I first worked with Carl whilst I was Marketing Manager at Betfair and used his services and knowledge on many occasions since then. His experience in iGaming ensured that we only focused team resource and marketing budget in the right areas of SEO.
Carl’s experience within sports betting, poker and casino SEO allowed us to target smaller technical quick wins easily, whilst implementing a longer-term overarching SEO strategy to ensure that SEO changes made benefit all products and stakeholders.
I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular.
Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.
Massively recommended (unless you are competing with any of the companies I'm involved in, in which case choose someone else!).
I work with a mixture of teams. Some clients have existing SEO team and SEO agencies in place which I work alongside. I often find myself aligned between marketing, product and development teams.
The types of companies I work for vary from NASDAQ / FTSE listed companies, startups and private equity and venture capital funded companies.
Campaigns are flexible, and I happily undertake project-based campaigns ranging from one-off website audits to flexible long-term campaigns (starting at 3 months). Throughout, I promise measurable returns, actionable advice and jargon-free communication.
Position 1 rankings for core keywords
Achieving position one rankings for the most competitive insurance keywords which include car, life and health insurance.
Increasing ecommerce sales through SEO
Focus on product launches for leading handset manufacturers.
Dominated the most competitive keywords
Dominating top revenue traffic / real money player terms and growing brand to leader in organic visibility and traffic.
Increasing seasonal organic traffic
Planning & execution of seasonal trends to increase website sales through peak periods.
Client & Vertical Experience
Experience not limited to (many under NDA).
BlackRock, Aviva, Australia’s largest independently owned insurance group, one of the UK’s fastest growing fintech companies, RAC, Compare and Save, CreditCards.com, Mozo.com.au, LoveMoney.com and Earnest.
>> more finance SEO experience
BetFair, Bwin.Party (including all Party brands), CheekyBingo, FoxyBingo, PokerStars and Casino.com.
>> more iGaming SEO experience
O2, John Lewis, Marks and Spencer, Net-a-Porter Group, BooHoo, JD Williams Group, Bottega Veneta, New Look, 3 x UK jewellers and a gold bullion seller.
>> more Ecommerce SEO experience
British Airways, TravelZoo, HostelWorld, MGM, Hilton, Britannia Hotels, HomeStay and Fly.com.
A number of the UK’s largest newspaper websites, Reed Elsevier and Perform Sports network (Goal.com / Sporting News).
Canadian cosmetic surgery company, US largest health networks and a UK high street retailer.
2 of the UK’s largest law firms and a UK law directory.
Eventbrite, Groupon, BidVine, UK’s largest wedding network and one of US’s largest telecoms network.
The UK’s largest charity and Greenpeace.