Ecommerce Consulting

For leading brands and growing businesses.

Carl Hendy

For over 15 years, I’ve helped clients achieve exceptional and sustainable returns in some of the web’s toughest niches while leading teams at Europes largest SEO agencies.

I put all this hands-on experience to work for you.


My career in SEO spans over 15 years, having previously held leadership roles as the Head of Global Search for Ayima, the UK’s largest SEO agency, and VP SEO for Forward3D, the largest independent digital agency in Europe.

I’ve managed digital marketing efforts for FTSE and NASDAQ-listed clients, including Eventbrite, Aviva, John Lewis, O2, Marks & Spencer, Bwin.Party and more. I thrive on delivering results for some of the most competitive keywords in Google’s toughest niches, including gambling, fashion, telecoms, insurance, retail and publishing. I am currently based in the UK, working with clients globally

Contact Me

How I can help


Get exceptional,
long-term results.


Maximise your
website performance.


Take back your
rankings and traffic.


Convert more leads
into sales and revenue

Growing organic traffic from zero to millions of visits takes a combination of knowledge, analysis, meticulous process, and perseverance. As someone who's grown search engine traffic from scratch up to millions of visits per month (multiple times), I can put in place your overall strategy, or find the opportunity points among your tactics to grow your SEO results dramatically.

Depending on your situation, I can solve technical issues holding you back, develop mobile or international traffic streams, build your overall search presence step by step to bring a meaningful difference to your overall business, or guide your brand successfully through a risky, complex website redesign project.

I specialise in large sites, complex ecommerce sites, and competitive niches. The experience I've gained through that means I can make an impact at many stages: From launching a new brand to rolling out a critical new product, to solving and recovering from a Google penalty.

SEO Consultancy

Campaigns are flexible, and I happily undertake project-based campaigns ranging from one-off website audits to flexible long-term campaigns (starting at 3 months). Throughout, I promise measurable returns, actionable advice and jargon-free communication.

I work with a mixture of teams. Some clients have existing SEO team and SEO agencies in place which I work alongside. I often find myself aligned between marketing, product and development teams.

The types of companies I work for vary from NASDAQ / FTSE listed companies, startups and private equity and venture capitalist companies.


I offer…

  • Strategy building for improved and sustained organic visibility
  • Advanced technical SEO and website architecture optimisation
  • CMS consulting (ecommerce and SEO)
  • Planning and execution of complex site migrations to avoid issues with SEO visibility
  • Extensive backlink auditing, removal of Google penalties both algorithmic and manual
  • Mobile SEO audits / UX reviews
  • End-to-end international SEO strategy, multi-domain and multi-language configurations
  • Internal due diligence including SEO process building and SEO team development / review
  • SEO due diligence for website/domain acquisitions

Client and Vertical Experience

Experience not limited to (many under NDA).

  • Finance – The worlds largest asset manager, 2 x UK’s largest insurers, Australias largest independently owned insurance group, one of the UK’s fastest growing fintech companies, RAC, Compare and Save,,,, Earnest
  • Gambling – BetFair, Bwin.Party (including all Party brands), FoxyBingo, PokerStars,
  • Ecommerce – O2, John Lewis, Marks and Spencer, Net-a-Porter Group, BooHoo, JD Williams Group, Bottega Veneta, New Look, 3 x UK jewellers, 1 x gold bullion seller
  • Travel – British Airways, TravelZoo, HostelWorld, MGM, Hilton, Britannia Hotels and
  • Editorial – A number of the UK’s largest newspaper websites, Reed Elsevier, Perform Sports network ( / Sporting News),
  • Health – Canadian cosmetic surgery company, 1 x US largest health networks, UK high street retailer
  • Legal – 2 of the UK’s largest law firms, 1 x UK law directory
  • Marketplace – Eventbrite, BidVine, UK’s largest wedding network and one of US’s largest telecoms network
  • Charity – The UK’s largest charity, Greenpeace
Position 1 rankings for core keywords

Position 1 rankings for core keywords

Achieving position one rankings for the most competitive insurance keywords which include car, life and health insurance.

Dominated the most competitive keywords

Dominated the most competitive keywords

Dominating top revenue traffic / real money player terms and growing brand to leader in organic visibility and traffic.

Increasing ecommerce sales through SEO

Increasing ecommerce sales through SEO

Focus on product launches for leading handset manufacturers.

Increasing seasonal organic traffic

Increasing seasonal organic traffic

Planning & execution of seasonal trends to increase website sales through peak periods.


I act as an extension of your internal team and can assist with every element of a successful SEO campaign – from comprehensive audits and international strategy to mobile compliance and Google penalty recovery.


I can help you hire SEO Managers, make sense of your analytics data and refine your internal processes to make your team more effective.


I specialise in large architecture sites and enterprise-level solutions, with proven experience in leading business-critical initiatives.

Contact Me

Contact me for a free and confidential chat.

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