Carl Hendy

SEO & Ecommerce Consulting

Advisor, SEO Consultant, and Angel Investor. Previous B Corp award-winning agency owner (acquired).

18 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. I have previously worked on SEO strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Bwin.Party and BetFair. Carl competed within the most competitive search verticals such as travel, fashion, iGaming, health, credit cards, and insurance.

Acted as an advisor to a number of global Venture Capital and Private Equity companies, helping support their company portfolios for organic growth through due diligence assessments and strategic guidance.

Previously held roles as Co-Owner, Strategist, and Board Member at Reddico Digital, which was acquired by the SideShow Group in November 2021. He has also served as Global Head of SEO for the UK’s largest SEO agency and as VP of SEO for the largest independent digital marketing agency in Europe.

Featured on the front page and last ever Net Magazine June 2020
Carl Hendy

I put all this hands-on experience to work for you.​

Learn what some of my clients are saying about my work >>

I have been working with Carl on and off for about 4 years now and I would highly recommend him if you're in need of both impactful and actionable SEO advice.

As someone who has been doing SEO for about 10 years and having worked on companies of all shapes and sizes myself, I can tell the difference between someone who gets their hands dirty and delves into the deepest regions of your site vs an SEO "expert" who pushes a button and runs a site audit report only to tell you you have "12 duplicate title tags."

Carl is definitely the former, and whenever I need a fresh set of eyes on my site, I call him.

Global Head of SEO Eventrbrite

I first worked with Carl whilst I was Marketing Manager at Betfair and used his services and knowledge on many occasions since then. His experience in iGaming ensured that we only focused team resource and marketing budget in the right areas of SEO.

Carl’s experience within sports betting, poker and casino SEO allowed us to target smaller technical quick wins easily, whilst implementing a longer-term overarching SEO strategy to ensure that SEO changes made benefit all products and stakeholders.

Marketing Director Betfair

Carl and his team have got us results... that's the bottom line you're looking for from your SEO investment. He blends technical know-how with strategic insight and helped us navigate a path through a very messy technical implementation where others had failed.

CMO Figleaves

I have worked with Carl for a number of years across different verticals - ecommerce and fintech in particular.

Carl understands what is required to deliver long term and sustainable SEO traffic whilst being mindful of other marketing channels and industry regulations. His straight-talking no jargon approach makes him easy to work with. And he's a top bloke to boot.

Massively recommended (unless you are competing with any of the companies I'm involved in, in which case choose someone else!).

Managing Director Smart Pension

SEO Consultancy

I work with a mixture of teams. Some clients have existing SEO team and SEO agencies in place which I work alongside. I often find myself aligned between marketing, product and development teams.

The types of companies I work for vary from NASDAQ / FTSE listed companies, startups and private equity and venture capital funded companies.

Campaigns are flexible, and I happily undertake project-based campaigns ranging from one-off website audits to flexible long-term campaigns (starting at 3 months). Throughout, I promise measurable returns, actionable advice and jargon-free communication.

Position 1 rankings for core keywords

Achieving position one rankings for the most competitive insurance keywords which include car, life and health insurance.

Increasing ecommerce sales through SEO

Focus on product launches for leading handset manufacturers.

Dominated the most competitive keywords

Dominating top revenue traffic / real money player terms and growing brand to leader in organic visibility and traffic.

Increasing seasonal organic traffic

Planning & execution of seasonal trends to increase website sales through peak periods.

Client & Vertical Experience

Experience not limited to (many under NDA).

BlackRock, Aviva, Australia’s largest independently owned insurance group, one of the UK’s fastest growing fintech companies, RAC, Compare and Save,,, and Earnest.

>> more finance SEO experience 

BetFair, Bwin.Party (including all Party brands), CheekyBingo, FoxyBingo, PokerStars and

>> more iGaming SEO experience

O2, John Lewis, Marks and Spencer, Net-a-Porter Group, BooHoo, JD Williams Group, Bottega Veneta, New Look, 3 x UK jewellers and a gold bullion seller.

>> more Ecommerce SEO experience

British Airways, TravelZoo, HostelWorld, MGM, Hilton, Britannia Hotels, HomeStay and

A number of the UK’s largest newspaper websites, Reed Elsevier and Perform Sports network ( / Sporting News).

Canadian cosmetic surgery company, US largest health networks and a UK high street retailer.

2 of the UK’s largest law firms and a UK law directory.

Eventbrite, Groupon, BidVine, UK’s largest wedding network and one of US’s largest telecoms network.

The UK’s largest charity and Greenpeace.