Knowledge Graph Search

Search the entire Google “Knowledge Graph” database for a person, company, product, place, or other entity.

Introduction to the Knowledge Graph API

The Google Knowledge Graph API reveals entity information related to a keyword, that Google knows about. This information can be very useful for SEO – discovering related topics and what Google believes is relevant. It can also help when trying to claim/win a Knowledge Graph box on search results. The API requires a high level of technical understanding, so this tool creates a simple public interface, with the ability to export data into spreadsheets.

Understanding Knowledge Graph Search Results

  • Relevance Score: How relevant Google thinks this entity is to your search term. Higher numbers indicate more confidence.\

  • Description: A short description of the entity.

  • Types: The entity’s object Schema.org types. More information on this here.

  • View on Google: Preview the information box that Google sometimes displays to the right of search results. This special URL is generated using the entity’s unique ID.

  • Detailed description: A detailed description of the entity. At this time, these seem to always be sourced from Wikipedia. After the description, links to the source article (Wikipedia) and license are listed.

  • Image: As with the description, this appears to always be taken from Wikipedia.

  • Image (URL): Google-hosted copy of the image. These are usually small and heavily compressed.

  • Image (Source): The image’s Wikipedia media page. Typically this will have much higher-quality versions of the image.

  • Image (License): A link to the image’s license and usage information.

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