Link Cleanup and Penalty Recovery
In SEO verticals as competitive as Finance, it is common for websites to have poor quality links or even a Google penalty. To prevent these from holding you back, a thorough link audit, cleanup and recovery strategy is needed. I have performed a Penalty Recovery for multiple finance and insurance brands, who now rank competitively in Google. It is a long and complicated process of assessing various link factors and spam signals, the using a Disavow file to remove problem links from Google’s radar. Removing too many good links can reduce the authority of your site in Google’s eyes and removing too few can delay any penalty recovery.
Website Migration, Re-platforming & Rebranding Strategy